open meeting 05 - market driven design analysis

https://www.youtube.com/watch?v=V4a6d9FWP_8Gensler balances the science, art and business of design.For complex projects, a combination of analysis, strategy and design reduces risk and provides direction towards the most optimal outcomes. The group works with clients to develop scenarios that accomplish project goals, help identify a preferred scenario and define steps to accomplish desired goals.Wes Leblanc from  Gensler Analytics gave a great talk about the use of data to drive development and design.Below are images from the event and a link to the video and many thanks to the AIA:Chicago for hosting such a great event.